Responses
Analyze what AI models say about your brand and competitors.
The Responses view shows you exactly what AI assistants are saying about your brand. Every response captured by your monitors appears here for analysis.
Viewing Responses
Navigate to Responses in the sidebar to see all captured AI responses across your monitors.
Response List
Each response entry shows:
- Prompt: The question that was asked
- Model: Which AI model responded (GPT-4, Claude, etc.)
- Channel: The platform (ChatGPT, Perplexity, etc.)
- Timestamp: When the response was captured
- Brand mentions: Whether your brand was mentioned
Response Detail
Click any response to see the full text. You'll see:
- The complete AI response
- Highlighted brand and competitor mentions
- Cited sources (for models like Perplexity)
- Sentiment indicators
Filtering Responses
Use filters to find specific responses:
| Filter | Description |
|---|---|
| Date range | Show responses from a specific time period |
| Channel | Filter by AI platform |
| Model | Filter by specific AI model |
| Topic | Show responses from specific monitors |
| Mentions | Show only responses mentioning your brand |
Understanding Response Data
Brand Mentions
PromptFern highlights when your brand appears in responses. Mentions are detected based on:
- Your brand name
- Configured aliases
- Domain references
- Product names
Competitor Mentions
Competitor mentions are also tracked. This helps you understand:
- How often competitors appear alongside your brand
- When competitors are recommended instead of you
- Comparative positioning
Citation Sources
For AI models that cite sources (like Perplexity), you'll see which websites influenced the response. This data also appears in the Citations view.
Response Analysis Tips
Look for patterns
Don't focus on individual responses—look for trends:
- Is your brand consistently mentioned for certain use cases?
- Are there prompts where competitors dominate?
- Which features or benefits are AI models emphasizing?
Compare across channels
Different AI platforms may position your brand differently:
- ChatGPT might focus on features
- Perplexity might emphasize reviews and comparisons
- Claude might provide more balanced analysis
Track changes over time
AI models are updated regularly. Monitor how responses evolve:
- New product launches appearing in responses
- Changes in competitive positioning
- Shifts in sentiment or recommendations
Exporting Responses
To export response data:
- Apply your desired filters
- Click the Export button
- Choose CSV or JSON format
Exports include all response metadata for further analysis.
Response Quality
AI responses are non-deterministic. The same prompt may get different answers on different runs. This is normal behavior—focus on trends rather than individual responses.
Factors affecting responses
- Model updates: AI providers regularly update their models
- Training data: What information the model has access to
- Prompt wording: Subtle phrasing changes can affect outputs
- Context window: Previous conversation context (for chat models)
Improving your visibility
If AI models aren't mentioning your brand:
- Improve online presence: AI models learn from web content
- Get cited in authoritative sources: Industry publications, review sites
- Publish helpful content: Answer the questions your audience asks
- Encourage reviews: Customer reviews on G2, Capterra, etc.