Introduction
Welcome to PromptFern - Monitor and manage your brand's presence across AI assistants.
PromptFern gives brand, communications, and growth teams a live feed of how AI assistants mention their company.
What is PromptFern? It's an AI brand monitoring platform that tracks how ChatGPT, Claude, Perplexity, Gemini, and other AI assistants talk about your brand, products, and competitors.
Why PromptFern?
AI assistants are becoming a primary way people discover and evaluate brands. When someone asks ChatGPT "What's the best CRM for startups?" or Perplexity "Compare Notion vs Coda", the response shapes their decision—and you have no visibility into what's being said.
PromptFern changes that by:
- Monitoring AI responses across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
- Tracking citations to see which sources AI models reference when discussing your brand
- Measuring visibility compared to competitors in your industry
- Alerting you when AI narratives shift or competitors gain ground
Key Features
Getting Started
Create your workspace
Sign up at app.promptfern.com and create your first workspace. A workspace is your team's home for brand monitoring.
Set up your brand
Add your brand details including name, website, description, and key products. This helps PromptFern understand what to track.
Add competitors
Define your competitive landscape. PromptFern will track how AI models compare you to competitors.
Create your first monitor
Set up prompts that represent how customers discover your brand, like "best [category] tools" or "compare [your brand] vs [competitor]".
Review insights
Once monitoring runs complete, explore the Overview dashboard to see visibility scores, citation sources, and competitive rankings.
Next Steps
- Quick Start Guide — Get up and running in 5 minutes
- Monitors — Learn how to set up effective monitoring
- Website Analytics — Track AI bot traffic to your site
- Pricing — Compare plans and features