Brand Settings
Configure your brand identity for accurate monitoring.
Brand settings define how PromptFern identifies and tracks your brand across AI responses. Accurate configuration ensures you capture all relevant mentions.
Accessing Brand Settings
Navigate to Brand in the sidebar to view and edit your brand configuration.
Core Settings
Brand Name
Your primary brand name as it should appear in tracking. This is the main identifier PromptFern looks for in AI responses.
Example: PromptFern
Website
Your primary domain. Used to:
- Identify citations to your website
- Distinguish your content from competitors
- Track AI bot traffic (with Website Analytics)
Example: promptfern.com
Short Description
A one-sentence description of what your brand does. Used in prompt generation and context.
Example: "AI brand monitoring platform for tracking visibility across ChatGPT, Claude, and Perplexity."
Full Description
A comprehensive description of your brand, products, and value proposition. Helps PromptFern understand your positioning.
Industry
Your primary industry or category. Used for:
- Contextual analysis
- Benchmark comparisons
- Prompt suggestions
Examples: SaaS, E-commerce, FinTech, Healthcare, Marketing
Key Features
List your main products, features, or services. PromptFern tracks mentions of these alongside your brand.
Example features:
- AI response monitoring
- Citation tracking
- Competitive analysis
- Website analytics
Target Persona
Define your ideal customer to help PromptFern generate relevant prompts.
Persona Name
A label for your target customer.
Example: "Growth Marketing Manager"
Persona Description
Who this person is and what they care about.
Example: "Mid-level marketing professional at a B2B SaaS company responsible for brand awareness and lead generation."
Age Range
Target demographic age bracket.
Options: 18-24, 25-34, 35-44, 45-54, 55-64, 65+
Education Level
Typical education background.
Options: High School, Some College, Bachelor's, Master's, Doctorate
How Settings Affect Monitoring
Brand detection
Your brand name and aliases determine what PromptFern flags as a "mention" in AI responses. Configure variations to catch all references:
- Full name: "PromptFern"
- Variations: "Prompt Fern", "promptfern.com"
Prompt generation
When PromptFern suggests prompts, it uses your industry, description, and persona to create relevant queries.
Competitive positioning
Your industry and description help contextualize competitive analysis and share of voice metrics.
Citation analysis
Your website domain identifies which citations in AI responses are to your own content vs external sources.
Workspace vs Brand Settings
PromptFern has two levels of settings:
Workspace Settings
Apply to your entire team:
- Workspace name
- Company size
- Primary country
- Default language
Access via Settings in the sidebar.
Brand Settings
Apply to a specific brand you're tracking:
- Brand name and identity
- Website and domains
- Industry and positioning
- Target persona
Access via Brand in the sidebar.
A workspace can have multiple brands. This is useful for agencies managing client brands or companies with multiple product lines.
Best Practices
Be specific
Generic descriptions produce generic results. Be specific about what makes your brand unique.
❌ "We help businesses grow" ✅ "AI-powered email marketing platform for D2C ecommerce brands"
Include aliases
Add all variations of your brand name:
- Formal name: "PromptFern, Inc."
- Common name: "PromptFern"
- Domain: "promptfern.com"
- Abbreviations: "PF"
Update regularly
Keep your brand settings current:
- New products or features
- Positioning changes
- Market focus shifts
Define the persona clearly
A well-defined persona helps generate prompts that match real customer queries.